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Dos and Dont’s of Creating Media Kits

What are Media Kits?

Media Kits are documents that highlights who you are, what you do, and the services you offer. This is extremely important if you are considering on doing sponsored posts on your site or social media channels. Consider it another form of resume or portfolio. Brands are more favourable to bloggers who have a media kit. This gives them an overview of your website stats, total social media reach, brand voice, and companies you’ve worked with.

Plus, let’s face it, a blogger is more put together with a media kit! Your design of your media kit also sets you apart from other bloggers out there.

Media Kit Dos:

  • Add stats that are easy to read and highlight your success ie. pageviews
  • Add images that makes your media kit more appeal
  • Include a summary of who you are
  • Highlight brands you’ve worked with in the past. Use logo or testimonials

Media Kit Dont’s:

  • Make it confusing for the reader. The simpler the better!
  • Overload it with statistics.
  • Go beyond two-pages

Note: The Printable is in PDF format. More format will be provided soon. 

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13 Comments

  • Reply
    Elizabeth le Roux
    November 15, 2017 at 1:12 am

    Wow, what a great post! I never knew Media kits could be valuable and I have been looking into guest blogging – will definitely be using this!

  • Reply
    Laura
    November 15, 2017 at 5:37 am

    That’s a great information. I haven’t thought about media kits at all but it seems like these are really must have things.

  • Reply
    Moni Rani
    November 15, 2017 at 6:23 am

    Great Post Full of Information. It Helps a Lot. Thanks For Sharing this Beautiful Article with Us,

  • Reply
    Nicole
    November 15, 2017 at 8:39 am

    Great information! I’m new to blogging, so anything I can learn is so helpful. I’ll admit I didn’t even know what a media kit was! Thanks so much for sharing!

  • Reply
    Hannah
    November 15, 2017 at 8:50 am

    I love your one! I only just got myself one a few months ago and the result has been really good!

    http://www.chausadventure.com

  • Reply
    Tonya
    November 15, 2017 at 2:28 pm

    These are great tips for designing a media kit. I just recently updated mine and I’m so glad I did. Great template too.

  • Reply
    Cha
    November 16, 2017 at 3:48 am

    Your tips are very great for someone starting blogs just like me, thanks!

  • Reply
    belinda
    November 16, 2017 at 4:45 am

    Your Kit is so well laid out. I will definitely have to put one together for myself, thanks!

  • Reply
    Besties Notepad
    November 16, 2017 at 5:03 am

    I agree with the simple, the better!
    Thanks for sharing the useful info!

  • Reply
    Diana Tidswell
    November 16, 2017 at 6:58 am

    I am doing some of those “don’ts”. Now I know what is the right thing to do. Thanks for sharing this.

  • Reply
    fredy
    November 16, 2017 at 8:54 am

    I haven’t heard before about media kits..i think they are very valuable for bloggers to make content readable bit easier.

  • Reply
    Shannon
    November 16, 2017 at 11:18 am

    Great post, it really is a brief online resume sheet. Like the at the glance stats. i will add this to my to do list. Thanks for the suggestion

  • Reply
    Marie
    November 17, 2017 at 10:37 am

    Will keep this in mind when I finally make my own media kit! Thanks for a very informative post!

    http://www.thebookblvd.net

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